Can there be any doubt that video is a powerful way to engage with customers?
Well, a new survey by Ascend2 removes uncertainty and shows that video is effective for the majority of companies1.
A full 85% of companies rated video marketing as either very successful or somewhat successful.
And 87% said that video effectiveness is increasing, no doubt helped by the growing access to video content from mobile and tablet devices.
The biggest challenges, meanwhile were a lack of strategy (48%) and lack of compelling content (40%).
Interestingly, neither of these issues is intrinsic to video as a media format, and both can be overcome.
To find out more about our video solutions for helping pharma connect with healthcare professionals, click here.
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